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jamesbond

Gary Schneeberger

By Author, Film, Movies, Sci-Fi No Comments

This week on the Here’s What We Know Podcast, our host Gary Scott Thomas sits down with Gary Schneeberger, president of Roar PR. As a seasoned writer and former journalist who crossed over to the public relations realm, Gary brings his unique perspective on the evolution of media alongside his expertise in one of cinema’s most iconic franchises: James Bond.

So if you’re a die-hard 007 fan, be sure to listen because this episode is packed with engaging tales, nostalgia, thoughtful analysis, and passion for all things Bond. Tune in now!

This episode is sponsored by:

In this Episode:

  • Introduction to Gary Schneeberger and his career transition from newspapers to public relations.
  • Insights about the shift in media consumption over time and the decline in print journalism contrast with online growth.
  • Listen to personal anecdotes about moving from California back to Wisconsin after decades away.
  • In-depth analysis of why James Bond is a universally appealing character and a cultural phenomenon.
  • Delve into each actor’s portrayal of James Bond and how they brought something different to the role from Sean Connery, George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan, and Daniel Craig.
  • Hear trivia and insights about Barbara Carrera‘s award nomination and Frank Sinatra’s role as the first John McClane in an alternate universe.
  • Speculation on James Bond’s future casting, celebration of six decades of the franchise’s legacy, and continual captivation of audiences worldwide.

Quotations:

“I think that’s one of the reasons why Bond was so popular, has been so popular over 60 years, is that because it has changed up, and Bond has sort of met the times where the times were at, and that’s been the genius of the folks who’ve been producing it all these years.” ~ Gary Schneeberger

“From Connery to Craig is its own cinematic universe. They weren’t talking cinematic universes when they started like Marvel has a cinematic universe like Harry Potter has a cinematic universe, but this is all self-contained.”  ~ Gary Schneeberger

“He has to have that non-American sort of perspective. And I think that’s one of the beautiful things about Bond, Gary, as we, you know, as we talk about it, is that there’s, especially for those of us in America, there’s just something so exotic about it.”  ~ Gary Schneeberger

Bio:

Gary Schneeberger’s three decades in journalism and public relations fuel his passion for, and success in, strategic marketing and communications. As founder and president of ROAR, Schneeberger draws on his executive and executional experience in entertainment, ministry, and media to help individuals and organizations engage audiences with the boldness and creative clarity that ensure they are heard. He has captured his insights and experience on the wise practice of public relations in Bite the Dog: Build a PR Strategy to Make News That Matters, available at most online booksellers.

He has advised Hollywood studios (Universal, Warner Bros., 20th Century Fox), television networks (USA, History, The CW), global ministries (Focus on the Family) and publishing houses (Simon & Schuster, Hachette Books), as well as counseled and created communications platforms for some of the biggest names in movies and TV (including Mark Burnett and Roma Downey) and the most influential leaders in the faith community (including Jim Daly and Russell Moore). His writing, under his own name and on behalf of clients, has appeared in Time, The New York Times, The Wall Street Journal, USA Today, the Washington Post, CNN.com, and The Huffington Post. He has an extensive background as a spokesperson, appearing on the CBS Evening News, CNN This Morning, NPR, and HLN, among dozens of others. Schneeberger also spent more than 15 years as an award-winning reporter and editor for daily newspapers across the country, including the Los Angeles Times. He and his wife, Kelly, live in Camp Lake, Wis., with her two children, Alyssa and Hunter.

Guest Contact Info:

Website: https://weroar.la/

LinkedIn: https://www.linkedin.com/in/garyschneeberger/

Instagram: https://www.instagram.com/garyschneeberger/

X: https://twitter.com/gschneeberger

Youtube: @garyschneeberger3641