This week on Here’s What We Know, we’re welcoming back our very first three-time guest, Sam LaCrosse! From Olympic athletes to comedians, we’ve had some incredible conversations—but Sam always brings fresh, thought-provoking insights.
If you’re looking for an honest, down-to-earth conversation about life, business, relationships, and staying true to your values—this episode is for you.
This episode is sponsored by:
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In this episode:
- The power of consistency in content creation and how it’s helped Sam (and can help you too!) stay ahead.
- His bold leap from corporate life to building the Value Economics Academy—and scaling it with heart.
- A candid chat on modern dating dynamics and the rise of the “passport bros” movement.
- Why Sam believes therapy culture sometimes replaces valuable family conversations, and how self-reliance plays a role.
- Insightful tips for entrepreneurs on building businesses that stay true to personal values.
- A heartfelt look at how parenting is often misunderstood in today’s society as a “burden” instead of a source of fulfillment.
Quotations:
“The only reason I’m really able to compete is because of something like that. I don’t think I’m outwardly special or talented or anything like that. It’s just that I work really, really, really hard, and I work a lot. And I think that over time, the quantity and the strategy of applying that quality are really, really essential in many ways.” ~ Sam LaCrosse
“I think that you get to a certain threshold of winning. And when you get past that, you just start to win more.” ~ Sam LaCrosse
“The future is going to be made by people who. own all of their own stuff and who have the most amount of freedom possible. And you just can’t be as free as you want to if you’re beholden to somebody else who really controls your pocketbook, your health insurance, you know, all of those types of things. If you want to make a truly sizable impact, you need to be free from those things.” ~ Sam LaCrosse
“What can I do to become more sovereign? What can I do to own more of my own stuff? And I think that, you know, that’s the thing that I’ve been really chasing after for the longest time.” ~ Sam LaCrosse
“I have sovereignty in the way that I live my life. I don’t have to necessarily answer to anybody, but you know, I’m a Christian, so I answer to God, and that’s it. And I don’t want it to be any more of those things. I don’t want anybody to kind of have a say inside of, you know, my life that I don’t respect, that doesn’t share my values.” ~ Sam LaCrosse
“I want to make other people happy. I want to serve other people. I want to throw all my resources behind other people.” ~ Sam LaCrosse
“Politics is not your values, but politics in a lot of ways is a reflection of your values in certain ways.” ~ Sam LaCrosse
“We are a reflection of our behaviors and the choices that we adopt.” ~ Sam LaCrosse
“The more you focus on yourself, the more you ruminate, the more you think about what your life is and is not, the more miserable you will be. That is 100 % of everything of how, it’s going to be.” ~ Sam LaCrosse
“We use the process of value economics to help. create or people accomplish the biggest goal in their life or solve the biggest problem they have going on in their life.” ~ Sam LaCrosse
Bio:
According to Sam, Sam LaCrosse is a nobody. He hasn’t done anything amazing. He is not extraordinary or impressive. He doesn’t even have a Wikipedia entry. He’s just an ordinary guy from Cleveland, Ohio, who now lives an ordinary life in Austin, Texas. But if you want to check him out, he’s the author of “Value Economics: The Study of Identity, writes blogs on dontreadthisblog.com, and hosts Don’t Listen to This Podcast. Sam is the CEO and founder of Don’t Do This, LLC, which makes no money. He is also a board member of Thrive Living Corporation and an ambassador for RallyCap Sports.
Guest Contact Info:
Instagram: https://www.instagram.com/realsamlax/
LinkedIn: https://www.linkedin.com/in/realsamlax/
YouTube: https://www.youtube.com/@realsamlax