Sometimes a chat with a friend is the order of the day. In this episode, Gary is joined by his friend Raffaella Braun with Triple Tigers Records to discuss current trends in the music industry and how these trends impact artists.
In this episode:
- Social Media vs. Ratings
- The Competitive Nature of the Music Industry
- How the Music Industry Had Changed
- Commentary on Various Artists and What They Add to Country Music
- Maintaining A Connection with the Audience When Life Happens
“But now what you’re seeing physically is a resurgence of vinyl instead of CDs and tapes and DVDs.” ~Raffaella Braun
“And I looked at ’em and they said, ‘Hey, Gary, you have way too much talent and way too much ability for what we have planned here.'” ~Gary Scott Thomas
“But really, once you strip her [Cam] down, she’s independent, she’s authentic, she’s thought-provoking.” ~Raffaella Braun
“Music’s just as competitive as sports. But it is that drive, and you almost have to be at echelon above to even start on a level.” ~Raffaella Braun
Raffaella Braun has built a multi-faceted career with a wide range of experience in the music business. She started with Premiere Radio Networks and Westwood One in 2002 (through 2009), handling live radio remote logistics around such major music events as the ACM Awards, CMA Awards, CMA Music Festival, and Grammy Awards, among others. Always possessing a passion for music and live concerts, she moved on to Creative Artists Agency in 2003 and became an Agent in 2008, negotiating concert deals and contracts, seeking out new talent, and executing promotions for a roster of 60+ Country and Classic Rock artists. She collaborated on projects with the CAA Sports division and LA clients like Pete Wentz. In 2011, she moved to the Radio Promotion realm and began an eight-year run with Warner Music Nashville as Manager of West Coast Radio and Streaming, winning the Regional of the Year Award in its 2nd year of existence. She returned to Nashville in 2019 to Triple Tigers Records as their first-ever National Director of Promotion. There, she has assisted in guiding their artists to an additional 5 #1 singles, a Top 10 record, and breaking Billboard records for consecutive #1s (Scotty McCreery) and weeks in the Top 10 (Russell Dickerson). Braun won Country Aircheck’s National Director of the Year Award (Crystal Microphone) in Feb 2022, the same year Triple Tigers won its 2nd award for Gold Label of the Year.
A 2002 graduate of Vanderbilt U., Braun is a member of both the Academy of Country Music (serving on the Special Events Committee from 2010-2014) and the Country Music Association, as well as an alum of SOLID. She served on the CRS Agenda Committee in 2016-2017 and again in 2017-2018 for the 50th year of CRS. A finalist for the 2008 Nashville Emerging Leader Awards, she went on to create Music Row Madness, an industry bowling event to raise funds for Big Brothers Big Sisters of Middle TN, which is now hosted by SOLID and grew last year to $50,000. Since 2017, she has helped Musicians on Call expand their volunteer mission at Phoenix Children’s Hospital, and now as a Nashville guide and she sits on the Boards of the TN Innocence Project and The Collective Nashville (Gerald Allen Scholarship Fund).