KRTY VP/General Manager
Key Takeaways From Episode:
- A Story About Peter Frampton
- His Interaction with Van Halen
- The Iconic Rodeo Club
- The Future of Local Radio
- Being Present
- Why He Sent Luke Bryan a Half-Empty Bottle of BBQ Sauce
“It’s important to be present.” – Nate Deaton
“Some of the greatest songs in the country were written my Alan Jackson.” – Nate Deaton
“Radio was the original social media.” – Nate Deaton
“In the long run, the best song wins.” – Nate Deaton
I have been living in San Jose since I was 12 in 1973 when it was just a small suburb of San Francisco in those days known mostly for fruit tree orchards and great climate. I graduated High School here and San Jose State during which my love for radio was born. I worked in the promotions department at Rock Legend KSJO from 1984-1986 and then started booking headline entertainment and grounds attractions for the Santa Clara County Fair from 1987-1992. It was there I met and married my wife of 33 years Judy.
I started as the promotion director at KRTY in 1994, rose to marketing director in 1998 and was named General Manager in 2006. My role really has not changed much over the years, as a locally owned and operated station all of our staff are involved in every aspect of the station. Picking songs, coordinating promos and making our clients money.
The growth of Silicon Valley in my years here is echoed in the philosophy of the radio station. To stay alive you have to innovate. We are in the innovation capitol of the world and our residents build tomorrow. If we are not the most forward thinking radio station in terms of new music, new artists and new types of ways to introduce it, someone in our own market will invent something that does just that. Music discovery and artist development is what we do. We play new music and bring those artists to the market to make our fans their fans.
We book and produce over 50 shows a year at the Rodeo Club and through our one of a kind Songwriters Series at Clos La Chance Winery. It is the next step in music innovation with live performance.
In my spare time I play a lot of golf and umpire little league games. Judy and I have one son, Drew, a graduate of University of Arizona who is a Territory Rep for Milwaukee Tools.
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